Glenn Farrell

Chief Marketing Officer

Glenn has over twenty years of experience in developing brand strategy and leading high impact marketing programs to drive growth for companies and organizations in industries ranging from biotech and healthcare to software, big data, and online services.

Prior to Sema4, he was Chief Marketing Officer of the Icahn Institute for Genomics and Multiscale Biology at Mount Sinai, where the team is driving precision medicine through data science. Previously, he led brand and marketing communications at Pacific Biosciences, a Silicon Valley biotech offering a genomic analysis platform, where he played an integral role in the company’s successful IPO and helped drive the rapid expansion of the company’s worldwide marketing and sales efforts.

Prior to PacBio, Glenn led the brand and marketing strategy team at Microsoft for its flagship Windows products, Server software portfolio, and online services. He led the Microsoft corporate brand team that created Bing for web search, and repositioned Xbox for broader consumer appeal.