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GENOMEWEB | 07.26.17

Helix Launches Genomics App Store, But Will Consumers Pay?

“The launch of Helix’s online marketplace of applications this week might signal a new era in consumer genomics, but while developers jump in with a variety of products they hope will entice customers, questions remain as to who those customers will be and whether they’ll regularly engage with these apps. Among the initial crop of products offering insights into health, family planning, ancestry, fitness, nutrition, and some entertainment…”